Red Hall is a new fusion Sichuan-style restaurant located in Causeway Bay, Hong Kong. We are approached to create a quirky yet sophisticated brand identity to stand out from the traditional Sichuan cuisine.
Our logo is a combination of the “devil horn” hand sign and chillis to give a sense of extra hot and spicy flavour. A series of illustrations are created to show the spiciness of different dishes.
We also came up with the tagline “Damn, it’s hot!” which has a double meaning to describe both our awesome guests and dishes. This idea is turned to life with our neon light installation near our shop’s entrance!
Interior by leochan.work.