Vigor Sports & Training started as a family-sized fitness centre providing typical fitness experience. As their business grew, they would like reposition themselves and elevate their brand to move away from just your “local gym”.
Starting from their relocation to Central, the heart of the business in Hong Kong, the user demographic has totally changed and they would like to reposition themselves as a combination of a wellness + fitness centre.
We are commissioned to revisit the complete brand system from brand strategy, brand design and brand experience.